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On this, episode 2, we’re taking a hard look at names.
On our last episode, we talked about the three questions you need to answer before you can really start building your brand. My name is Jess Love, and I’ll be your host.
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This season we’re going deep into how to craft a powerful brand that cuts through the clutter.
This is season one: Extraordinary Brands and How to Build Them. The idea is to give you a multidimensional look at a specific area of business…and leave you feeling like you took a crash course in that subject… On each season of Insight Unpacked, we go deep on a particular problem that business leaders face, with guidance from our faculty experts at the Kellogg School of Management.
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LOVE: Welcome to Insight Unpacked…a new podcast series from Kellogg Insight. And Shakespeare was a phenomenal writer, props to William-he was totally wrong on this one! What would happen if you named a rose “donkey vomit”? Naming is really hard to get right, and it’s really easy to get wrong. But as Earle knows all too well, amazing names… are NOT as easy as SOME people may think.ĮARLE: You know, Shakespeare comes to mind with the famous line, “What’s in a name?” arguing that a rose by any other name would be as sweet. And that means, among other things, coming up with an amazing NAME. if you want to avoid being swept away in this tide of newcomers… you better be prepared to BRING IT with your brand. LOVE: So no matter WHAT kind of brand you’re managing, Earle says. It also can be a terrifying time if you’re in charge of running one of the big incumbent brands or companies. It’s a thrilling time if you’re an entrepreneur creating new brands. And unlike attempts even five or 10 years ago, these new brands today are gaining traction and they’re gaining traction really quickly.
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Over several decades, he’s worked with all kinds of brands… from established mega-brands like McDonald’s and Proctor and Gamble…to new start-ups… like whiskey brand Big Nose Kate…and mac and cheese brand Goodles… So you can trust him when he says that the world of branding… is currently in the midst of a SEISMIC shift.ĮARLE: Every single category, and every subset of every single category, is facing or will face a brand new entrant that comes out of nowhere with a new product idea and a new brand. Earle has spent his entire career in branding. And he wrote the chapter on brand names in the book Kellogg on Branding in a Hyperconnected World. He’s an adjunct lecturer at Kellogg and regularly contributes to Forbes, Fortune and other publications on the topic of new brand development. LOVE: Today, Earle is the principal of Earle & Company, an innovation and branding collective based in Chicago. I don’t know why it was the Double Shooter, it only shot one object at a time. even when they didn’t quite make sense.ĮARLE: So when I was about five years old I fashioned a weapon out of discarded pieces of plywood and I nailed a bunch of things together and I made like this slingshot device out of it, and I called it the Double Shooter. LOVE: And he’s always LOVED coming up with brand NAMES, in particular. LOVE: If you ask Paul Earle, he’s been doing branding… You can find it right in our podcast feed…or, you can search for Insight Unpacked wherever you get your podcasts. So if you haven’t yet… we recommend you go back and listen to the FIRST episode before this one. Vintage Photo Overlays are especially suitable for family, wedding shots, portraiture and all outdoor photographs.Jessica LOVE: Hi there! The episode you’re about to hear is number TWO of a five-part mini-series.
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This collection of FREE vintage Photoshop overlays is designed by FixThePhoto for a wide array of projects including vintage-looking photographs, banners, greeting cards, and illustrations.
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Simply install this collection and you’ll be able to make image color correction that has a vintage look thanks to retro paper effect simulation and cool smudges or grain. You need just a couple of clicks and any image you choose will look as if it was taken many years ago. Browse through this set of the best free vintage Photoshop overlays and get ready to make your photos pop in several clicks. That’s why we’ve decided to put together a collection of the best free options that you can always use whenever you have to promptly add some age to your photographs or illustrations. Not everyone has the time to search for the most impressive overlays or to create a vintage overlay Photoshop themselves.
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