- Pinterest monthly active users install#
- Pinterest monthly active users registration#
- Pinterest monthly active users android#
Pinterest has added more channels for businesses in recent years, including promoted pins in 2013, social feeds and word and image based searches. This has made it extremely attractive to marketers looking to market to women, especially as Pinterest has a higher conversion rate than other social media apps and a more shopper-friendly experience. What differentiates Pinterest from other social media apps is its female audience, which makes up over 70 percent of all Pinterest users. User growth blossomed thereafter, going from 49 million in February 2013 to 70 million in July of the same year.
Pinterest monthly active users android#
Pinterest dropped the policy in August 2012, just before launching an Android app.
Pinterest monthly active users registration#
This quick expansion came despite the fact Pinterest had an invite-only registration policy, which was the norm at the time. It’s our job to make sure they see it, fall in love with it, and then grow your brand like crazy. There’s a massive segment of people who want your app.
Pinterest monthly active users install#
Millennials are using Pinterest to make their homes more family-friendly, searching for ‘family house plans’ (up 10x) and shopping for unique ideas for spaces like ‘garden seating area’ (up 34x).They Won’t Be Able to Click INSTALL Fast Enough Oĝuring quarantine, they are using Pinterest to help them be teachers, parents and other essential roles around the home. Pinterest said its global monthly active users decreased 9 from the same period a year ago to 433 million.
Millennials are using Pinterest to adjust to their “new normal”: Millennial usage is up 36% since this time last year. Pinterest said it expects second quarter revenue to grow about 11 year over year. OĚnd, they are updating their appearance with searches for ‘70’s inspired fashion’ (up 6x) and ‘healthy skincare’ (up 9x). They have demonstrated their interest in baking and cooking, searching for ‘one pan dinners’ (up 2x) and ‘artisan bread recipes’ (up 5.5x). They are looking for kitchen improvement ideas like ‘modular kitchen’ (up 12x) and ‘kitchen storage solutions’ (up 7x). Oĝuring quarantine, men turned to Pinterest for at-home ideas-from kitchen decoration to bread baking. Meet the Post-COVID man: Men make up Pinterest’s second-fastest growing audience in Q2, increasing more than 48% year over year. O They’re also looking for planning tools like ‘manifestation journal’ (up 19x) and ‘life skills’ (up 5x). Among Gen Z, searches for ‘gender equality’ increased 5x, ‘mental health check in’ increased by 5x and ‘body positive’ ideas increased by 9x. O Gen Z Pinterest users aren’t just thinking about their own futures-they’re looking for ideas about social issues and inspiring movements. Generation Z is using Pinterest for future growth and social good: Gen Z usage has increased 50% year on year. 48 of social media users use Pinterest to inform or plan their purchasing decisions. Learn more about how Gen Z, men and Millennials are using Pinterest to stay inspired here and on the. Pinterest has 444 million global monthly active users. The image-based social media app is experiencing continued losses in monthly active users (MAU. With 18 million monthly unique visitors in the UK, according to ComScore, Pinterest’s audience continues to grow as more people than ever turn to the platform for inspiration and positivity. Pinterest ( PINS 2.49) reported fiscal year 2021 fourth-quarter results on Thursday, Feb. The stats indicate that Pinterest users are 20% more likely than the rest of the population to have mental and emotional wellbeing top of mind during COVID-19.Īs people come to the platform to stay inspired while staying inside, Pinterest has been hitting all-time highs in global engagement since the beginning of 2020 with searches up more than 60% year over year and saves up around 40% year over year. People use Pinterest across languages, locations and interests, and one thing remains constant that the company is most proud of: Pinterest makes users feel happy and positive. Pinterest has long been known as a destination for women to plan their weddings or look for recipes, but new Pinterest data shows a much more expansive and diverse audience that uses the platform for a range of topics.
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