Following months of rumours, BAMMA recently confirmed to “The Fight Lounge” that they are indeed in ongoing talks with Batista.
So it would appear that BAMMA is continually sourcing and willing to pay for big-name fighters, and Spike would provide the perfect platform on which to showcase such prestigious fighters.Īnother intriguing prospect is the possibility of BAMMA imminently hosting Dave Batista’s MMA debut. Even names such as Batista, Alistair Overeem, Dan Henderson and Shinya Aoki have been linked with BAMMA in one form or another online. Industry sources have recently suggested that one of Bellator’s “ace up their sleeve” could be fighting on a BAMMA card in 2011. This had led MMA luminaries to progressively consider BAMMA as mixed martial art’s premiere promotion outside of the Zuffa banner. Furthermore, within the past six months seven fighters have chosen to fight for BAMMA rather than sign a deal with other top level MMA promotions. Most tellingly, BAMMA is beginning to assert its clout within the MMA world, toppling stiff competition from the likes of Bellator and Dream in attracting illustrious talent. Elite-level, hugely entertaining fights within an expertly-packaged framework.īAMMA is now procuring the names of upper echelon fighters globally, including the likes of Nate Marquardt, Efrain Escudero, Joey Villasenor and Frank Trigg, to name but a few. Fortunately, BAMMA offers both in abundance.
An MMA organization may have all the style in the world, but it must provide the substance to support that style. The key ingredient of any worthwhile promotion is the talent that it attracts, and the fights that it stages.
Perhaps most notably, BAMMA have already discussed plans to produce an original MMA reality show, representing a departure from “The Ultimate Fighter," a show heavily criticized for becoming stagnant on Spike.
SPIKE TV FORMERLY PLUS
Our relationship with NBC Universal and Syfy is only 2 events old plus MMA is a brand new avenue for them, so it makes sense to grow into that relationship and test the waters first.” The only reason we haven’t released anything yet is because we’re waiting for the right platform. Speaking exclusively to the Head of Business Development at BAMMA, Liam Fisher, he assured that “BAMMA has a wealth of additional programming ready to go-some at the concept stage, some at the piloting stage. This comprises a reality show, highlight programmes, event countdowns, event breakdowns, fighter spotlight presentations and multiple other broadcasts. This invaluable experience, coupled with a database of prestigious contacts, has ensured that Europe’s elite organization is seeking to provide much more high-octane, high-quality viewing entertainment aside from its several annual live events, something which the other cited organisations have not yet promised to deliver. The BAMMA executive team possesses two eminent members with varied TV production credentials, having produced programming that ranges from mainstream reality shows to documentaries and chat shows. Spike TV is not only losing live events by parting ways with UFC but they are losing additional programming such as The Ultimate Fighter, Countdown and Primetime.
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